Dillemma

The problem was that Bellissima, that is a perfume and cosmetics brand, has two option to expand its market, the first one is to invest in their actual public, or to expand ang try to win a ne market.

For me the profile B is the best option, because as it is said, younger girls, dont care spending a lot in their image. Another thing that I find interesting is that our brand can start creating an image in their head, to continue being their favourite brand.

The strategies used will be advertisiments, that show the product as a fashionable, "in", whith style product, that is what the girls look for.
Another thing, will be to present the product in television in order to present its name that will be REBEL ANGEL. We choose this name becuase it shows like the two sides of the persons, good and bad.